[efcb-section-conference layout=”default” import=” ” title=”5M’s” image=”” date=” ” datetext=”Exhibitor Tips: 5 M’s” location=”How to Make the Most of Grocery Innovations Canada!” view_text=” ” view_url=” ” hide_register_button=”yes” date_countdown=” ” youtube_code=” ” background_image_desktop=”http://groceryinnovations.cfig.ca/wp-content/uploads/sites/2/2017/04/about-01.jpg” background_image_tablet=”http://groceryinnovations.cfig.ca/wp-content/uploads/sites/2/2017/04/about-02.jpg” background_image_mobile=”http://groceryinnovations.cfig.ca/wp-content/uploads/sites/2/2017/04/about-03.jpg” background_color=” ” title_font_color=” ” date_location_color=” ” date_subtitle_color=” ” register_button_background=” ” register_button_color=” ” timer_background_color=” ” timer_text_color=” ” hide_calendar=” ” id=”ui-id-2-150168841609281″ entities=””][/efcb-section-conference][efcb-section-html line_spacing=” ” text_font_color=” ” id=”ui-id-9-1501698009855152″][content]







✔ Be memorable: Pay attention to your booth design, making sure your booth reflects your brand, showcases what you do and highlights how working with you benefits customers


✔ Invitations: Arrange meetings with key customers or prospects 4-6 weeks ahead of the show with your booth number and invite them to the show with your complimentary 6 VIP trade show passes that come with your booth


✔ Sampling & Prizes: Get your product into the hands of decision makers! Drive traffic at your booth with a Contest/Giveaway. Be creative


✔ Show Offers: Create a reason for attendees to buy at your booth with one-time show specials such as in-ad coupons, unique merchandising packs, reduced minimums, or free shipping to name a few





market your brand


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✔ Engage visitors: Proactively seeking opportunities to speak with retailers is fundamental to a successful GIC. Put your sales pitch to the ultimate test and have a mix of sales and senior management people available to talk to retailers at the show


✔ Be Seen: Attend the networking events, speaking sessions, and workshops—many of which are FREE! Take a look at the full agenda for the conference and trade show


✔ Register early: Register Now and save $ for the events that are right for you


✔ Get Social: Use #GICSHOW17 on social media to promote your products and drive traffic to your booth


✔ Capture leads: Collect business cards or use the show’s lead retrieval solution to scan attendee badges and capture sales leads. Remember to keep notes on what kind of follow-up the person wants




mingle with as many retailers


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Maximize your brand presence and ROI with trade show extras



✔New Product Showcase – Your products are displayed at the entrance of the show


✔Retailer Connect Meetings – Speed 1-on-1 meetings with retailers for a chance to get listed on grocery shelves


✔Sponsorships: Advertising and sponsorship elements will provide additional visibility for your business. More info: Joe Sawaged at jsawaged@cfig.ca



maximize your brand

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Maintain contact with retailers you meet



✔ Connect: Get contacts into your database and send follow-up within 24 hours – make sure not to delay this essential step!


✔ Follow up: Send out an email to prospects and existing customers with photos from the show detailing events.



maintain contact with retailers you meet


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Member discounts



✔ Being a member pays: Become a member of the Canadian Federation of Independent Grocers to enjoy added benefits, industry advocacy and trade show discounts. Learn more


✔ Rebook your booth for next year to take advantage of even more discounts and continue to grow your business.



member discount

[/content][/efcb-section-html][efcb-section-social title=”Join the GIC Community” subtitle=”#GICSHOW17″ title_font_color=” ” subtitle_font_color=” ” background_color=” ” icon_text_color=” ” icon_font_size=” ” title_font_size=” ” subtitle_font_size=” ” margin_top=” ” margin_bottom=” ” entities=”ef_facebook,ef_twitter,ef_linkedin,ef_email” id=”ui-id-5-150168912806158″][/efcb-section-social][efcb-section-newsletter title=”Stay Connected” textbox_text=”Enter your email!” button_text=”Subscribe” mailchimp_action_url=” //cfig.us15.list-manage.com/subscribe/post?u=932c8d238b8c5d2d7fde03365&id=f0882b0e25″ background_color=” ” title_font_color=” ” text_font_color=” ” button_font_color=” ” button_background_color=” ” id=”ui-id-8-150168913078929″][subscription_text_desktop]

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