✔ Engage visitors: Proactively seeking opportunities to speak with retailers is fundamental to a successful GIC. Put your sales pitch to the ultimate test and have a mix of sales and senior management people available to talk to retailers at the show


✔ Be Seen: Attend the networking events, speaking sessions, and workshops—many of which are FREE! Take a look at the full agenda for the conference and trade show


✔ Register early: Register Now and save $ for the events that are right for you


✔ Get Social: Use #GICSHOW17 on social media to promote your products and drive traffic to your booth


✔ Capture leads: Collect business cards or use the show’s lead retrieval solution to scan attendee badges and capture sales leads. Remember to keep notes on what kind of follow-up the person wants

Jason Chong

Author Jason Chong

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